It's been a while since Chipotle Mexican Grill's famous "Back to the Start" campaign but yet again it was worth waiting as the new production is probably even better with beautiful Fiona Apple's singing & lovely animations from Moonbot Studios in a thoughtful video of industrialized society. However, if that was not enough the brand created a game that allows users claim coupons at the restaurant upon completion of each levels. Well played branded entertainment!
Cannes Lions 2014 Winner: PR: DIGITAL & SOCIAL / CREATIVE ARTISTS AGENCY
Cannes Lions 2014 Winner: CYBER / CREATIVE ARTISTS AGENCY