Fast Food

McDonald's has recently launched a campaign in which they relied on strong brand awareness & decided not to use their logo. However, it seems that they are not convinced enough about their Filet-O-Fish as they did include the wrapping paper in the ad.
On the other hand, Burger King has just launched their Satisfry campaign promoting their healthier, compared to their main competitor, french fries. A very interesting approach with the heroes, lovers, & everyman being in a spotlight as the new snack satisfries freakin' everybody!
...and finally, Carl's Jr. decided to use endorsements from Miss Alabama who provocatively consumes a juicy burger. 

Don't you get the same impression that the last two, despite being so different, have one thing in common? Sexuality.

How would you promote your brand. Isn't sex overused by now?