Illiteracy

What an irony.
Advertising is perceived to encourage a sale by influencing a consumer with messages that often are ambiguous and leave much space for interpretation...
Ironically, this campaign by DDB° Paris uses that to raise awareness of illiteracy in a highly civilized country by leveraging visual elements that show how the common people actually understand the message.
This is an amazing approach of a print campaign, in the new media age, that focuses / emphasizes the problems of educational systems globally...