There is a significant amount of discussion about the big data lately. It is interesting to see how the companies leverage all the information about the consumers in order to engage them in an attractive matter with Nike+ FuelBand's success as one of the main examples.
However, many undervalue the power of online banner campaigns and the way they apply the big data using innovative technologies. Please view the visualization below to find out what it takes to catch the Internet user through an ordinary banner.
CM Summit: http://cmsummit.com/behindthebanner/