PornHub - Titcoins

An open competition for the first Creative Director at PornHub might be rewarded with a salary paid in Titcoins,  the world’s most beloved and safest currency. The adult movie site needed some help to come up with a creative concept for a not NSFW advertising campaign.

Apparently, testing will be done in Las Vegas (what happens in Vegas stays there) and at Mardi Gras in New Orleans (that's cheating, isn't it) so how will we know what are the outcomes?