Coca-Cola - Happy Beep

Coke is happiness. The brand wants to make sure that its fizzy drink is associated with a smile. In the latest campaign by Ogilvy Brazil, Coca-Cola makes people grin even before the AHH effect.

Simple but catchy melody scanned from a barcode makes every checkout at the counter a better experience. It is a great and innovative idea for a Point-Of-Purchase / Point-Of-Sale experience.