Arby's - 13 Hour Brisket

Arby's #13HourBrisket campaign promotes a new Smokehouse Brisket Sandwich in a record breaking TV buy showing how to perfectly prepare the meat in real time.

The campaign futures a dedicated website and a contest for the carnivore consumers.

Visit 13hourbrisket.com for more details or enjoy the view of a brisket in the oven before it's too late.