Harvey Nichols - Spent It On Myself (Cannes Lions Winner)

Cannes Lions International Festival of Creativity, the world's biggest ad festival, is about to begin! Let's look back at the most innovative campaigns that might be awarded within the next few days.

For starters, Harvey Nichols encouraged customers to think about themselves during the festive season in a Spend It On Myself campaign. Rather than celebrate the giving, the brand prepared cheap gifts for the beloved once so the buyers could spend some money on something that they desire.

Cannes Lions 2014 Winner: PROMO & ACTIVATION / ADAM&EVEDDB LONDON

Cannes Lions 2014 Winner: PRESS / ADAM&EVEDDB LONDON