Honda - Sound of Honda (Cannes Lions Winner)

In order to celebrate Honda's innovative solutions, the brand launched a campaign that recreated Ayrton Senna's, Formula 1 driver, record breaking lap. The technology used 25 years ago was exclusive to professionals but is now available for all Honda drivers. The campaign used integrated platforms and gathered a lot of buzz in media.

Cannes Lions 2014 Grand Prix Winner: TITANIUM AND INTEGRATED / DENTSU