McDonald's - Gol!: 2014 FIFA World Cup Brazil

McDonald's launches an augmented reality mobile app and FIFA World Cup limited edition fries packaging to let consumers play Gol! It is the first time, that the brand changes its package design.

The campaign is supported with a great advertising spot showing that anyone could play the game and impress everyone around. Get ready for some impressive football tricks! Show your skills and you may win something.

Video Commercial:

Mobile Application