Beats by Dre - The Game Before The Game

Beats by Dre launched an advertising campaign for the World Cup 2014 focusing on the pre-game rituals of various players that share two things, a desire to win and the headphones.

The advertising spot packed with celebrities features footballers that are going to participate in the tournament (Neymar, Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie), retired footballers (Rio Ferdinand & Thierry Henry), other athletes (LeBron James, Serena Williams, & Sydney Leroux), as well as musicians Lil Wayne and Nicki Minaj.